28 DRINKS presented with the “Red Dot Award: Communication Design 2016”

Dry sodas receive Red Dot Award for outstanding packaging design

Luxembourg/Berlin, 27 September 2016. The jury has made its decisions, and the winners of the Red Dot Award: Communication Design 2016 have now been chosen. 28 DRINKS, the dry soda brand from CALIDRIS 28 Deutschland GmbH, has been awarded this coveted distinction in the “Packaging Design” category. German agency zweipunktnull was responsible for the prize-winning design of the slim-line aluminium cans. Reiner Rempis, Art Director of zweipunktnull: “We are very pleased to have received this international award. The Red Dot Award offers confirmation that the high quality of our design work and creative efforts is recognised.”

The Red Dot Award: Communication Design is given every year to the world’s best campaigns, marketing strategies and communications solutions. Entrants from around the world have the opportunity to demonstrate their expertise in a total of 21 categories. The large number of nominated communications and design projects were judged by 26 industry experts within the framework of a multi-day evaluation process. The winners of the Red Dot Award will be honoured in the Berlin Concert Hall on 4 November 2016. Following the ceremony, the international design scene and journalists will celebrate the occasion at Designers’ Night in E-Werk Berlin, where the “Design on Stage” exhibition will be offering an exclusive showcase for all of the award-winners for just one night.

More information on 28 DRINKS is available online at www.28drinks.com.

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